Journal

Get a window into the world of Abel founder Frances Shoemack as she reflects on the past year plus some sneak peeks for 2023.

Nella Beljan is the founder of the Berlin-based showroom and gallery Zora Auguste. It’s a carefully curated space where Nella assembles the very best in design, art and other curiosities. Her eye for beautiful things comes from years working in cultural journalism – a career path that organically evolved to a significant social following and an enviable amount of clout in the German design scene.

Today, we launch Pause, a beautiful confident fragrance that celebrates the wisdom, self-assurance and enlightenment of ageing and hormonal change. Hear from Abel Founder, Frances Shoemack, about how much this fragrance means to her and why she’s passionate about changing the dialogue around Perimenopause.

She’s one of the Netherlands’ most renowned fashion writers, notable for her influential stance on promoting ethical fashion. She’s deeply educated on the importance of natural ingredients in her beauty regime and someone we’re a big fan of here at Abel. Soon to be a mama, today on the journal Stephanie shares her honest and vulnerable journey to motherhood.

Fragrance can serve different needs and purposes across the day. We asked the Abel team to share their scent rituals with us.

Abel is proudly female-owned and operated, with a team of exceptional wxmen across the globe. We wanted to celebrate four of whom are mothers - Meet our beautiful Abel mamas and their little ones below.

Our new Parfum Extrait line is rich in therapeutic-grade essential oils, designed to be dabbed on pulse points for a restorative scent ritual in your day. We sat down with our Founder, Frances Shoemack, to find out why she was inspired to create a therapeutic perfume line, now more than ever.

Yoga studio owner and facilitator, Sarah Lindsay, is the balanced brains behind urban wellness centre, SALA. Born from Sarah’s desire to create impactful health experiences, the studio combines exquisite minimalist design with mindful initiatives to build a connected community, a space where health and self can be found. We were honoured when Sarah selected Green Cedar as the scent of SALA and wanted to find out more about what inspires her.

Last week we very proudly welcomed our first guests to our Abel Fabriek (fabriek, pronounced fab-reek, is the Dutch word for factory).

We chat with our founder and mother Frances Shoemack about simultaneously nurturing a business and young family. Founded in Amsterdam and now based in Wellington, New Zealand, Abel Odor is on a mission to create the world’s best 100% natural perfume without compromising on ethics or aesthetics.