Journal

Jade is a New Zealand-based visual artist and storyteller working at the intersection of her Māori, Pākehā and British heritage. For Townsend, her cultural identity forms in the non-translatable, the left-over and residual aspects of herself for which there is no interpretative counterpoint in relation to the other.

While she typically stays in Manhattan, Frances crossed the East River this past trip and decided to explore Brooklyn. She jotted down her favourite stops for us from neighbourhood coffee shops to a special natural wine bar.

A creative partnership that spans a decade and several continents, Abel founder Frances Shoemack sits down with our Master Perfumer, Isaac Sinclair, during their most recent trip to Tokyo to reminisce about the early days of Abel and what the future holds for natural perfume.

A creative partnership that spans a decade and several continents, Abel founder Frances Shoemack sits down with our Master Perfumer, Isaac Sinclair, during their most recent trip to Tokyo to reminisce about the early days of Abel and what the future holds for natural perfume.

Explore Tokyo with Abel’s Founder, Frances, as she takes you on a journey through one of her favourite cities - from yoga to sashimi.

This Mother’s Day we tapped into our true inner circle, the team at Abel, to share about their day-to-day experiences of being working mums and the truthisms that exist within the beautiful liminal space that is motherhood.

Our latest fragrance, Black Anise, is a scent that knows a good time. From Auckland to Tokyo, we celebrated the launch of our newest fragrance with friends of the brand (new and old!)

A regular cold ocean swimmer, Abel founder Frances Shoemack’s grounding rituals offer more than just well-being.

This IWD we ask ourselves – why are women around the world financially disadvantaged?

Over the last few years, we’ve taken steps to have our cruelty-free approach officially recognised through the Vegan Society. Here's how it went.