the story behind the scent — Pink Iris
07.29.2023
Our founder and Master Perfumer were facing their biggest creative challenge yet — to perfect a modern-day floral using only natural ingredients.
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Joe Hammond is a Co-Founder of Lagoon Films, Director of Photography, and artist working in Tāmaki Makaurau/Auckland. He is also the incredible talent behind Abel’s newest content. We connected with Joe on what inspires him, both personally and creatively, and found connection through the Amsterdam x New Zealand link Abel and Joe share.
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