understanding cruelty-free perfume
understanding cruelty-free perfume
Cruelty-free perfumes are the preferred choice for those who shop with ethical impact in mind. These fragrances are produced without animal testing, ensuring that no animals are harmed in the development process. If you are seeking ethical and sustainable fragrance choices, cruelty-free perfumes are an ideal option.
The entire Abel collection is cruelty-free. This means all of our products and 100% of the ingredients used have been independently verified as not being tested on animals throughout the manufacturing process.
what is cruelty-free perfume?
Cruelty-free perfumes are those developed without conducting any tests on animals. This means that from the initial ingredient testing to the final product, no animals are used in laboratories. Brands that adopt this practice often adhere to strict guidelines and may be certified by organisations like Leaping Bunny or PETA, ensuring their products are genuinely cruelty-free.
why choose cruelty-free perfume?
- Ethical considerations. One of the primary reasons to choose cruelty-free perfumes is to support ethical treatment of animals. By opting for these products, you can be confident that your fragrance choice did not contribute to animal suffering.
- Quality ingredients. Our cruelty-free perfumes use high-quality, 100% natural ingredients. In addition to steering clear of animal testing, we also avoid harsh synthetics that wash off into waterways, damaging aquatic life.
- Environmental impact. Animal testing is not only harmful to animals but can also be detrimental to the environment. Our holistic view on sustainability looks at the entire product lifecycle to minimise environmental impact and remain cruelty free.
- Supporting positive change. By purchasing cruelty-free perfumes, you contribute to a growing demand for ethical products. Our mission is to mobilise change in the industry, encouraging more fragrance brands to adopt cruelty-free practices, and promoting a broader shift towards humane treatment of animals in the beauty industry.
Choosing cruelty-free perfumes is an ethical choice and one we feel responsible for. We believe beautiful perfume is only made without harm to animals, ourselves, or our planet.
