LEARN ABOUT
long-lasting natural perfume
How we've harnessed the tools of biotechnology to create a stronger, longer lasting natural perfume.
“Nature rejects synthetics.”
Right from the start, Abel set out to make 100% natural fragrance that stands up against the best. This includes longevity.
Natural perfume is renown for being less long-lasting than its synthetic counterparts. This is because synthetic fragrances contain harmful fixatives – petrochemicals that don’t easily biodegrade. Petrochemicals are ingredients that are derived from petroleum — the very opposite of the natural world — and this is why they generally last longer. Nature rejects synthetics.
In the past, longevity has been a goalpost difficult to reach. With new developments in biotechnology however, we are able to incorporate ingredients previously unavailable for the natural fragrance world.
“Better for you, and the planet.”
Biotech ingredients are fragrance notes produced using living organisms (plant sugars, bacteria, fungi and yeasts) in a laboratory setting, using a fermentation process — similar to the process of adding yeasts to grapes to ferment into wine. The resulting ingredient is completely biodegradable and composed of natural cells.
The laboratory setting allows ingredients to be cultured in a controlled environment — resulting in a more stable, consistent and precise scent note, and ultimately a longer lasting fragrance.
By harnessing the fast-evolving world of biotechnology, we are able to take our 100% natural perfume to a new level of strength, originality and lasting power, creating a better product that truly showcases the natural world, and makes it easier to make the switch from synthetic fragrance. Better for you, and the planet.
