laundry day mini NEW
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Laundry Day Eau de Parfum is a crisp, sun-filled citrus.
Inspired by the energy of spring – that evocative time of year when windows are flung open to let the outside back in, the scent of fresh grass fills the air, and laundry can be hung outside to dry. The scent of freshly cut grass and aldehydes – an accord reminiscent of fresh laundry, crisply opens the fragrance. Citrus and passionfruit heart notes brighten the scent, creating a juicy centre. Vetiver offers a cool and woody dry down, that lasts on the skin throughout the day. This balanced blend of fresh, green citrus is perfect to welcome the spring, or call to mind its optimism.
TOP | Cut grass, aldehydes |
HEART | Lime, passionfruit |
BASE | Vetiver |
INGREDIENT | ORIGIN |
---|---|
aldehyde c12 | *plant derived aldehyde note |
hexenol cis-3 | *plant derived green tea note |
bergamot oil | Italy |
lime oil | west india |
orange oil | south africa |
neroli oil | tunisia |
green tea extract | *plant derived green tea note |
decalactone gamma | *naturally derived creamy note |
passionfruit symtrap recovery | *upcycled passionfruit note |
magnolia flower | china |
vetiver oil | haiti |
ambroxan | *plant derived ambergis note |
ambrettolide | *plant derived musk note |
ketamber | *biotech ambergris note |
Base: Grain Alcohol (Not Denatured) - Italy *Organic (Eau De Parfum Only.) |
100% natural fragrance
Master Perfumery
Biotechnology
Transparency
On a dark Parisian Autumn’s day in the lab with Isaac, I found myself dreaming of the crisp spring air back home in New Zealand. For me, there’s something deeply uplifting about springtime and the reawakening it signifies. I turned to our master perfumer Issac with the idea to capture this feeling in a bottle, something he immediately understood.
We got lost in the feeling of that first day of spring - when you throw open your windows and anticipate the beauty of the season ahead. Inhale the sweet aroma of freshly cut grass and take joy in the ritual of hanging your sheets on the line, knowing they'll dry crisp and fresh. Originally we coined this creative idea ‘Laundry Day’ purely as a working name, but it stuck, and Laundry Day became a metaphor for all that is possible in the change of the seasons.
To capture the energy of spring, Laundry Day opens with a zesty cut grass and biotech aldehyde accord, has an upcycled passionfruit and lime heart, and a rich vetiver base.
The overall effect is a verdant, sun-filled citrus that reawakens the senses. Transporting you to spring, no matter where you are, or what season you’re in.
Frances