Radical Transparency

understanding transparent fragrance

Our commitment

At Abel we believe it’s important for our customers to know exactly what they are spraying on their skin, and in their home — right down to how each fragrance is designed, created and packaged. Therefore, we are committed to full ingredient transparency, and transparency around our processes and decision-making — right down to what our packaging is made from. We want to make transparent fragrance the norm in an industry shrouded in secrecy.

why do we prioritise ingredient transparency?

giving agency

We have nothing to hide. Every ingredient in our fragrances started its life as a plant, and we want our customers to feel confident in this. Full ingredient transparency means every ingredient in our fragrances is listed clearly on our website, so you can be fully informed on what is in your Abel fragrance.

By prioritising full ingredient transparency, we are giving you full agency on what you choose to purchase and use in your everyday life.

WHY CHOOSE TRANSPARENT FRAGRANCE?

for health

For the environment

For change

for health

Full confidence in what you are putting on your skin, and into your body. When you use transparent perfume you are considering the impact your daily products have on your health and wellbeing.

For the environment

Less impact on the environment. All of our ingredients are natural and started their life as a plant. This means they can biodegrade into the environment, unlike synthetic ingredients that do not easily biodegrade — if ever.

For change

Creating change in the fragrance world. What you purchase has an impact on what is produced. When you choose transparent fragrance, you are advocating for a healthier planet.